Calculate your monthly ad performance, break-even points, and profitability metrics in real-time.
CPA must be greater than 0
Margin must be between 0% and 100%
Monthly Ad Spend
$3,000.00
Total ad budget for period
Expected Conversions
75.0
Monthly sales / orders
Gross Revenue
$4,500.00
Total sales revenue
Gross Profit (before ads)
$2,250.00
Revenue minus COGS
Net Profit (after ads)
-$750.00
Final bottom line profit/loss
Break-even CPA
$30.00
Max sustainable CPA
Current vs Break-even
33% Above
Current CPA status
ROAS
1.50x
Return on Ad Spend
| Net Profit if... | AOV −10% | AOV Current | AOV +10% |
|---|---|---|---|
| CPA −10% | -$450 | -$150 | $150 |
| CPA Current | -$1,050 | -$750 | -$450 |
| CPA +10% | -$1,650 | -$1,350 | -$1,050 |
Table shows Net Profit (after ads) under different CPA and AOV scenarios